The Lakers. I know the Celtics have the most titles BUT most of them came from the late 50's to late 60's. After the 85 season, Boston hadn't won an NBA title for 23 years and counting. The Lakers have won an NBA title in every decade but the 60's, PLUS they're all-time win % is .614 compared to Boston's .590. And just look at the big names for the Lakers: The two greatest scorers ever in Elgin Baylor and Kobe Bryant The NBA logo, Jerry West The three most dominate centers the NBA has ever seen in Wilt Chamberlain, Shaq and Kareem Abdul-Jabbar And the greatest Point guard ever, Magic Johnson.