Morris Pasties Franchise Business Opportunity
Football legend Bryan Robson stole the show in Solihull this August when he cut the ribbon officially opening the latest Morris Pasties shop. Rachel Spaul reports OVERVIEW Over 10 years' experience in company-owned shop Tried, tested & proven operating system All pasties are made to the original secret recipe An effective marketing & launch package Ancillary products to maximise profitability Ongoing HQ support Nationally acclaimed product SUMMARY No. of franchisees: 6 Franchise fee: £22,900 Franchisee profile: Motivated team players, willing to work hard, committed to providing high quality products and customer service. Year established: 1972 Year franchised: 2004 Priority recruitment territories: Nationwide This is a mid-range investment opportunity to gain a foothold in the popular food service industry Maximising business through publicity and brand awareness is a key part of the Morris Pasties franchise. The pasty recipe has already been acclaimed on BBC TV and in national newspapers and its most recent shop opening attracted media attention from Sky Sports News, Central T.V. the Birmingham Evening Mail and the Solihull Times thanks to the celebrity appearance of Bryan Robson. Morris Pasties Solihull is the fourth company-owned shop and will help support existing franchisees in Falmouth and High Wycombe. Morris Pasties is a family-run business with a Cornish heritage spanning more than 30 years. The concept is catered to the fast food market, but maintains its traditional values of service and quality. All pasties are handmade using quality Cornish meats and vegetables making it truly a 'Cornish' pasty. This, combined with distinctive blue and gold branding, wooden serving counter, and ancillary products created by Michelin Star rated chef Nathan Outlaw, makes for a modern dining atmosphere with a hint of Cornwall. The quality of the concept is fully endorsed by Falmouth franchisee Malcolm Farrar, who wrote the Morris Pasties operations manual. "I've written between 50 and 60 manuals over the years," he reports, but what I liked about Morris Pasties was the whole package: the people, products, branding and the fact that it is a ground-floor opportunity. Cornwall is awash with pasty shops, but the quality of our pasties gives us the confidence to meet the competition head on. Our customers agree it's a great product." A company that doesn't do anything by halves, Morris Pasties scheduled a launch programme for the Falmouth shop at one of the busiest times of the year - August Bank Holiday - giving Malcolm and Jill a great start. "Since the shop opening, business has been buoyant," reports Malcolm. The Morris Pasties support team also attended the event to ensure that the shop opening ran smoothly. "After an initial period of intense support we've been left alone to run the business, but further guidance is always available," confirms Malcolm. "Founders Chris and Alison have given us a lot of personal support and have been very prompt at solving problems." Based on their turnover for month one, Malcolm and Jill fully expect to make a healthy profit: "Bearing in mind that we are starting to win bulk orders and based on our first month's takings, we believe that there is a lot of potential for expansion and making money." Morris Pasties' philosophy is to support franchisees every step of the way and the franchise package reflects this. Franchisees receive support in gaining premises approval and a combination of in-store and classroom training covering product knowledge, baking techniques, administration procedures, marketing strategies and corporate standards. To help launch the new business, a member of the Morris Pasties team will visit new franchisees to assist with marketing the business and supporting them on a one-to-one level. Ongoing support is provided in the form of training, development seminars, telephone assistance, email support and an intranet service. Morris Pasties is looking to share its business opportunity with motivated team players, willing to work hard and committed to providing high quality products and customer service. If you're searching for an alternative fast food concept that's at the beginning of its franchise programme, Morris Pasties could be what you're looking for. For hungry investors it is a mid-range investment opportunity to gain a foothold in the popular food service industry, as part of a forward-thinking brand that maintains traditional values of quality produce and exceptional customer service.